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Advocacy

Defense of interests

PRACTICE AND CONCEPT

Advocacy is the strategic elaboration of the defense of interests through a global structure that considers the juridical, political, economic and social aspects of the subjects treated.

Its activities are based on the formulation of public policies, through a direct and ethical relationship with the government (government relations). As it is a multidisciplinary practice, the analysis and interaction with several stakeholders, decision makers, public and private actors are also considered.

The coordination of actions and the definition of strategies are done together with other areas of knowledge. Hence the importance of communication channels and collective actions with civil society in the work of professionals, seeking to develop a single, effective and effective strategy for the improvement of public policies.

Advocacy can be conceptualized as the technique of choosing the best channels and codes of communication to obtain a goal before the State:

  • Know who to take the message to (channel)
  • Knowing how to take the message (code)
  • Know when to take the message (referent)
  • Knowing which tools to execute the response (laws, ordinances, normative acts, creation of commissions, etc.)

Thus, the Advocacy seeks to solve the problems in the communication between society and State, which can be:

  • Public authorities are not aware of the problem.
  • The issue is not considered a priority by the State.
  • There is no known solution to the problem.
  • There is not enough budget for the area.
  • There is no political mood.

PRACTICE AND CONCEPT

Advocacy is the strategic elaboration of the defense of interests through a global structure that considers the juridical, political, economic and social aspects of the subjects treated.

Its activities are based on the formulation of public policies, through a direct and ethical relationship with the government (government relations). As it is a multidisciplinary practice, the analysis and interaction with several stakeholders, decision makers, public and private actors are also considered.

The coordination of actions and the definition of strategies are done together with other areas of knowledge. Hence the importance of communication channels and collective actions with civil society in the work of professionals, seeking to develop a single, effective and effective strategy for the improvement of public policies.

Advocacy can be conceptualized as the technique of choosing the best channels and codes of communication to obtain a goal before the State:

  • Know who to take the message to (channel)
  • Knowing how to take the message (code)
  • Know when to take the message (referent)
  • Knowing which tools to execute the response (laws, ordinances, normative acts, creation of commissions, etc.)

Thus, the Advocacy seeks to solve the problems in the communication between society and State, which can be:

  • Public authorities are not aware of the problem.
  • The issue is not considered a priority by the State.
  • There is no known solution to the problem.
  • There is not enough budget for the area.
  • There is no political mood.

Are possible solutions:

Seek to influence budget planning, proving the need to expand resources in a given area.

Show, with data, reliable sources and reports on the importance of the topic.

Expose existing problems and needs in society.

Promote institutional and governmental relations with authorities, agenda makers and decision makers, to discuss and implement the necessary public policies.

Make suggestions of other sources of resources for the implementation of certain public policies.

Suggest improvements and solutions, from research and collaboration with experts in the field.

Advocacy, therefore, is another tool in the realization of a substantial democracy – understood not only the majority rule, but also respect and inclusion to social and sectoral guidelines.

In this scenario, as an area of action, the Advocacy seeks to overcome the gap between representatives (holders of Power) and representatives (who exercise this Power), fulfilling the republican goals outlined in the Constitution of 1988.