Advocacy is the strategic elaboration of the defense of interests through a global structure that considers the juridical, political, economic and social aspects of the subjects treated.
Its activities are based on the formulation of public policies, through a direct and ethical relationship with the government (government relations). As it is a multidisciplinary practice, the analysis and interaction with several stakeholders, decision makers, public and private actors are also considered.
The coordination of actions and the definition of strategies are done together with other areas of knowledge. Hence the importance of communication channels and collective actions with civil society in the work of professionals, seeking to develop a single, effective and effective strategy for the improvement of public policies.